Poster illustration of robots versus zombies

Robots versus Zombies

I once ended up at a SIGGRAPH dinner with Ken Perlin, who, in good humor, ranted about the death of parametricism at the hands of machine learning zealots. Let’s frame the fight. Parametric associative modeling, exemplified by constraint graphs, rule engines, and systems like Grasshopper and GenerativeComponents, is the Swiss watchmaking of digital design tooling. It’s symbolically encoded and mostly human debuggable until complexity spirals beyond control. That’s the Robots team. ...

July 26, 2025
Stadium of people at AU 2012 in Las Vegas

Notes on Autodesk Strategy

In the spirit of vibe product management, here’s some writing from my corporate strategy course in Spring 2025 for which we were asked to choose a company with problems, analyze it internally and externally, then make suggestions for rejuvenation. Autodesk strategy report Autodesk faces an inflection point. While its financial performance and market penetration remain strong, its dependence on structural lock-in, legacy platforms, and extractive pricing is eroding its brand equity and exposing vulnerabilities to a wave of modular, cloud native, and open-source alternatives. The company must reframe its value proposition to foster trust, true openness, and renewed innovation. ...

June 15, 2025