Notes on Autodesk Strategy
In the spirit of vibe product management, here’s some writing from my corporate strategy course in Spring 2025 for which we were asked to choose a company with problems, analyze it internally and externally, then make suggestions for rejuvenation. Autodesk strategy report Autodesk faces an inflection point. While its financial performance and market penetration remain strong, its dependence on structural lock-in, legacy platforms, and extractive pricing is eroding its brand equity and exposing vulnerabilities to a wave of modular, cloud native, and open-source alternatives. The company must reframe its value proposition to foster trust, true openness, and renewed innovation. ...